© Paul Conrad/The Bellingham Herald - Matthew Vivas, 3, investigates the wonders of books during the American Specialty Toy Retailing Association (ASTRA)'s Neighborhood Toy Store Day at Launching Success Learning Store in Bellingham, Wash., on Saturday November 8, 2014. His mother, Yanina Vivas of Bellingham, says "he loves to read anything about transportation. Trains, Planes, Rocket ships, tractors. He loves them all."
The day consisted of a scavenger hunt featuring all 20 items on the ASTRA list of new, improved, and innovated toys which promote creative play, creating Wikki Stix, Plus-Plus building blocks, and even Santa's Book that let kids tell Santa what they want.